Контейнерите са наистина обсебваща тема. Ето още един оригинален пример за приложението им в самото сърце на една от най-големите метрополии, а именно Time Square в New York.
SnackBox може да се каже е на пъпа на света. Студио Ædifica и MuvBox са спечели две награди на Международния конкурс на института за търговски дизайн "Store Design 2011": на първо място в категория Pop Up Store,а другата в "Специални".
Дългия 6м. контейнер е бил избран сред около 80 предложения, от страна на местни собственици на ресторанти. Към контейнера, като търговски павилион, е имало специални изисквания за съгласуване с отдела за сигурност в Ню Йорк, тъй като се разполага в тази зона с висок трафик.
Иновативният ню-йоркски ресторантьор Jonathan Morr, добре познат творчески предприемач, е търсил дизайнерски екип, който ще му помогне да разработи уникално решение, което да се вмести в това толкова популярно място. Създадена от товарен контейнер, концепцията е водеща за момента в САЩ. Това е съвременния прочит на старата мода на заведенията за ядене "на крак" и служи за икона на ню-йорксия навик за "храна на улицата", но с гурме усет. SnackBox е трябвало да се откроява в тази визуално преситени среда. Разработването и развитието на визуалната идентичност на марка са родени от тази идея и успяват да предадат типичния стил на нюйоркчанин на този Pop Up "ресторант". Разположен на Бродуей, който е затворен за превозни средства, SnackBox е лесно преместваем и напълно "самодостатъчна". Той е снабден с резервоари за прясна и отпадъчна вода, които са вградени в пода, а ел.енергията се осигурява от хибридна система за комбиниране на електрически батерии и генератор. Горната част на "стените", чрез завъртане нагоре, се превръща в конзолен стоманен навес. Вътре, работещи в рамките на физическите ограничения на контейнера, се намират във внимателно планирано и оптимизирано пространство. През студените дни, отопление за персонала се осъществява чрез минаване на въздух около генератора, кайото се затопля.
Видео за MuvBox концепцията може да видите ето тук.
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SnackBox-or just a restaurant in a box
/source http://archdezart.com/
Cargo vontainers might be really an obsession. Here is another example of an original application in the very heart of one of the largest metropolises.
The SnackBox has found home in the heart of Times Square. Ædifica and MuvBox have been recently awarded 2 prizes at the Retail Design Institute’s International Store Design Competition 2011: the first in the Pop Up Store/Shop category, and the other in the Special Awards category.
The 20-feet long container was selected among about 80 proposals by local restaurant owners and had to comply with New York City’s security departments in this high traffic area. Innovative New York’s restaurateur Jonathan Morr, a well-known creative entrepreneur, was looking for a design team that would help him develop a unique solution that would fit in this iconic site. Created from a shipping container the concept is a first in the USA. It is the modern-day reinvention of the old-fashion canteen and serves iconic NY street food with gourmet flair. The SnackBox had to stand out in this visually saturated environment. The elaboration and development of its visual identity and brand were born from this idea and succeeds to convey that “NY personality” to the pop-up restaurant.Located on a section of Broadway that is now closed off to vehicular traffic, the SnackBox is easily movable and entirely self-sufficient. It works off the grid with its fresh and grey water supply tanks that are embedded in the floor while power comes from a hybrid energy system combining electric batteries and generator. The upper section of the walls pivot upwards, transforming into cantilevered steel awnings, and provide shelter from the elements. Inside, working within the physical limits of the container, space was carefully planned and evaluated to optimize all useable space. During colder days, heating for the staff is provided by recuperating the heat from the generator.
Video for the MuvBox concept might be seen here.
___________________________________________
SnackBox-or just a restaurant in a box
/source http://archdezart.com/
Cargo vontainers might be really an obsession. Here is another example of an original application in the very heart of one of the largest metropolises.
The SnackBox has found home in the heart of Times Square. Ædifica and MuvBox have been recently awarded 2 prizes at the Retail Design Institute’s International Store Design Competition 2011: the first in the Pop Up Store/Shop category, and the other in the Special Awards category.
The 20-feet long container was selected among about 80 proposals by local restaurant owners and had to comply with New York City’s security departments in this high traffic area. Innovative New York’s restaurateur Jonathan Morr, a well-known creative entrepreneur, was looking for a design team that would help him develop a unique solution that would fit in this iconic site. Created from a shipping container the concept is a first in the USA. It is the modern-day reinvention of the old-fashion canteen and serves iconic NY street food with gourmet flair. The SnackBox had to stand out in this visually saturated environment. The elaboration and development of its visual identity and brand were born from this idea and succeeds to convey that “NY personality” to the pop-up restaurant.Located on a section of Broadway that is now closed off to vehicular traffic, the SnackBox is easily movable and entirely self-sufficient. It works off the grid with its fresh and grey water supply tanks that are embedded in the floor while power comes from a hybrid energy system combining electric batteries and generator. The upper section of the walls pivot upwards, transforming into cantilevered steel awnings, and provide shelter from the elements. Inside, working within the physical limits of the container, space was carefully planned and evaluated to optimize all useable space. During colder days, heating for the staff is provided by recuperating the heat from the generator.
Video for the MuvBox concept might be seen here.
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| Източник на изображението: http://archdezart.com |
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| Източник на изображението: http://archdezart.com |
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| Източник на изображението: http://archdezart.com |
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| Източник на изображението: http://archdezart.com |
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| Източник на изображението: http://archdezart.com |
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